You can not get tired of fish...

AXN Germany’s prime-time programme will be hosted by Playboy Playmates. Sony Germany asked us to create the branding and digital assets for the show, and we gladly jumped into it. Our on-paper and on-air teams created the logo, the studio design, the opener, closer, breaker, nameplate and music for the programme.


By working closely with the production company, we made sure that everything fits together by the time the Bunny walks into the limelight.

As our task was to create a brand for a not yet existing programme, in the beginning we suggested 3 concepts to help Sony Germany decide what they want the show to be like: news style, playful style or elegant style. In each one, we presented different concepts for the logo, opener and the studio, to narrow the possible routes a bit. Finally, the look and feel (and glamour) of the elegant concept suited the plans the best, so it was chosen.

Although the production of the „elegant studio“ was to be pretty simple and minimalistic in terms of design, we wanted to come up with something interesting, so we invented a virtual lighting installation, and we named it „The Light Curtain“.


This unique design element works like an LCD screen, but instead of pixels, the curtain is made of tiny, floating/rotating discs with light-reflecting material. The pattern which controls the rotations is programmable, so almost any form and animation can be achieved. We recommended and chose to use a slow-moving, silky pattern to counteract the solid, weighty elements of the studio space, thus creating the visual balance needed for elegance.

The „elegant opener“ concept featured dozens of photographers and fans, celebrating and taking photos of the Bunny as she heads towards the studio through the backstage corridor. What was cool about this, is that we went out shooting actors - and of course ourselves in FullHD in order to achieve the best possible quality.


And we didn't regret doing it: post-production and placing the characters to the 3d environment went smoothly. The opener was ready to use after the design of the elevator, the corridor - and motion design of the flashes, ending in the full screen logo of the show.

The designs of other visual elements – the nametable, the breaker and the closer – were based on the visual rule system created for the studio and opener.

As the part of the global collaboration of  Sony Pictures and Columbia Pictures we have completed a quiz microsite promotes the new part of  Resident Evil, starring Milla Jovovich.

After watching the trailer visitors can answer the question about  how they would prepare for an impending zombie apocalypse. Their motivation can be shared on Twitter or Facebook.

Salt quiz can be reached in Asian and Latin-American countries. The lucky winner will get a trip to  Tokio.

As the part of the global collaboration of  Sony Pictures and Columbia Pictures we have completed a quiz microsite promotes  Salt, the new film starring Angelina Jolie.

After watching the trailer visitors can answer the question about why to choose them as the best double agent in the world. Their motivation can be shared on Twitter or Facebook.

Salt quiz can be reached on more than 30 sites and in 13 languages all over the world. The lucky winner will get a trip to New York.

We have completed a voting site  for AXN Germany. On the microsite you can vote for the sexiest German Coed in connection with the 3 season of the series  Californication.


A professional jury will chose the TOP10 from the participants. Visitors of the microsite decide whose the sexiest from TOP10.

The curiosity of the site is that visitors can like the girls through Facebook.

Factory's task continues with handling the voting.